We love designing service business websites, because they have their very own challenges. Not only getting it to rank well on Google requires a lot of planning and understanding of how local SEO works.
It is the psychology behind the website structure and design to convince website visitors to take action and call, email or schedule an appointment with you. We consider ourselves experts on service business websites, because we are a service business!
So when it comes to designing your service business website we know how to do it perfectly! Attracting and converting new clients is in our blood.
Important Steps for Collecting Leads from a Service Business Website
We know the challenges you face all too good. How do you get people to give you their contact information, call you or email you.
#1 – Have a Compelling Offer
Offering something to your prospects is a MUST. The design, headlines or graphics attract the eye of a visitor, but the compelling offer is what gets them to take actions! A well crafted offer solves their problem or promises a deal.
Accompany that with a Call to Action (CTA) so it is very easy to take action and you will be much closer to winning that prospect than your competitors.
Here are some ideas for offers:
- Ebooks or White Papers
- Free consultation
You probably know Domino’s Pizza. That franchise built a multi million dollar business off of a fast delivery. If you recall, they promised to deliver your pizza within 30 minutes or it was for free.
Funny enough, any other pizza delivery service took on average 23 minutes to deliver your pizza. But Domino’s realized nobody every mentioned a set timeframe with a compelling offer of “or get your pizza for free”.
As you can see, their offer is what sold their products, not the product itself. Which by the way merely serves as a mediocre hangover meal.
#2 – Sell SOLUTIONS not SERVICES
Selling the solution to someones problem is the key to success. There are thousands of website businesses out there, but many only offer their services. We offer solutions to your most urgent problems and our X-Factor is that we solve it and don’t just stop there. We always strive for more and want to help you more.
So making sure you understand your customers problem is key. Then making your potential client understand they have a problem and only you can solve that problem. Ensure you make it easy for them to understand, not too much details (only if they ask for it). Your clients don’t want the hassle, they want the solution – and BOOM you closed that client.
Take our offer for example. “We get you 52 more prospect calls per month, on autopilot”. We know you need more business, we know how to get it for you. We do all the work, you profit, easy!
#3 – Pre-Qualify Your Leads
You already know that there are some leads out there that aren’t a good fit for you. Frankly, they are just not worth your time and effort.
By having us redesign your service business website you can pre-qualify your prospects before you waste any time on them.
By vetting your prospects you also create a feeling of exclusivity for your clients. They know that you don’t just service anyone. Ultimately this allows you to put all your energy and focus on what you do best!
#4 – Your Sites is for Gathering LEADS not SALES
A lot of people don’t understand that a website is not for selling services. Its only purpose is to gather and pre-qualify leads which you can then follow up with and make the sale.
We are back again to that compelling offer. Leverage the offer to gather leads and then nurture those leads.
#5 – Show Your Prospects their Problem
As mentioned before, most of your prospects don’t know they have a problem until you show it to them.
Let me give you another example. We find clients by running searches and pointing out to them that they don’t rank locally with their site. Then, we explain them in a free video we record why that is a problem, how direct competitors are ranking on what we suggest as an improvement.
As you can see, the offer is simple. For free we present them their problem, show them what successful direct competitors are doing and how they can solve that problem.
This is nothing more than a good SEO service, but rather than selling the service, we educate them on their problem and what they need to do to fix it.
Like one wise man said:
“If you can describe a person’s problem better than they could to themselves, they will implicitly feel you have the solution to their problem.” Wyatt Woodsmall
The key is education. Educate on problems and build trust and credibility with your visitors.
#6 – Have a Backup-Offer
A lot of times people are not 100% ready to take the desired action during their first visit to your website. Having a ‘backup-offer’ allows you to keep in touch. This could be a newsletter signup or a subscription to get a free guide from you or whatever you can think of that gets their email address. Perhaps even follow you on Instagram, Youtube or Facebook.
Regardless you want to find a way to stay in touch with them.
Redesigning Your Service Business Website
So that takes us back to our expertise in this field. We design many service business websites, run many highly successful SEO campaigns for our clients which bring in a lot more money every month on autopilot, than most dreamed of.