SEO crash course

Quick SEO Crash Course

Is SEO still not clear to you? No worries, in this short read we will uncover the mystery to it.

SEO Lives on 3 Things

  • Keywords
  • Links
  • Content

SEO = Search Engine Optimization is a technique to bring more organic traffic to your website. If done right, SEO improves your Search Engine Result Page ranking (SERP), meaning your Google rank when someone searches for a keyword related to your service or product.

 

When creating content for your website, you need to ensure that keywords/search terms related to your business are included. These keywords are what the Google algorithm uses to determine the relevance of your site during search queries.

You can use several ways to find good keywords, but the easiest is to actually search for what your service is, ask friends and family to do the same and see what comes up. If competitors show up you’ve got it right. Also often used is the Google Keyword Planner.

Once you gathered relevant keywords you can start establishing relationships between your content and others by linking with them. Always include links to other content on your website. It helps website visitors find all the relevant information easily. Besides internal linking, you should build a link network with high-metric sites that already have an authority with Google.

The more quality links or backlinks you have with high-metric websites the more credit Google gives you by simply improving your relevance and ranking you better.

Of course content plays a big role in the overall ranking of your site. Besides the backlinks and internal links Google and your visitors preference in-depth, quality information.

The only way for Google to detect your site as relevant is by content and keywords.

Don’t get me wrong, I’m not talking about keyword-stuffing. Never just put as many keywords on your site as possible and hope for a good ranking. Those times are long gone where that worked.

Today keyword-stuffing hurts your site more than it helps.

Keep in Mind SEO Is a Long-Term Game

Many people confuse SEO with Pay Per Click (PPC or SEM). With PPC or SEM you pay for your rank for each keyword. It is good to generate some website traffic from the get go, but costs significantly more in the long-term.

SEO has a higher ROI, but also takes a bit longer to pick up, but once it is in place it generates traffic for very little cost and even helps positioning you as an expert in your field.