How TexanENT Specialists receives 55 new patient calls on average per month

About TexanENT Specialists

The registered practice of Dr. Seth Evans, MD specialises in ear, nose and throat problems as well as allergies, migraines and sinus problems.

Dr. Evans and his team are based south of Austin Texas with practices in San Marcos, Kyle and Lockhart.

 

Objectives:

  • Improve overall aesthetic and user experience of their website and make the site more engaging

  • Create a more user-friendly and more visual Key Service and Key Clientele areas with improved navigation and filtering

  • Reorganize and expand current blog/resources for enhanced search and browse-ability of content

  • Dramatically improve SEO performance

 

Requirements:

  • Custom Front-end Design

  • Custom WordPress Back-end CMS

  • Information Architecture

  • Mobile Responsive Design

  • Quality Assurance

  • SEO & Analytics

  • Speed Optimization

 

Phase 1

PROTOTYPING

One of the main challenges with this project was strategizing an intuitive navigation system that would effectively organize and highlight all of TexanENT Specialists many services. TexanENT Specialists is more than just an ENT clinic. They also offer office based and surgical procedures for their patients.

 

Phase 2

DESIGN CONCEPTS

We worked hard to choose colours and typography that were strong, bold, and light, to match the audience. The logo shows the relief and trust in TexanENT Specialists.

Many images of people were included to make the site feel human, caring, and sympathetic, in opposition to the the cold, clinical feel of many medical websites.

 

Phase 3

MERGING IT ALL TOGETHER

The new TexanENT Specialists website is a streamlined, easy-to-use resource for patients seeking ear, nose and throat treatment in south Austin, Texas, especially in Kyle, San Marcos, Lockhart. Besides being able to quickly navigate through the services section, users are also able to educate themselves by accessing crucial resources through the blog, better helping them to make the decision to choose TexanENT & Dr. Seth Evans, MD as their doctor.

 

Phase 4

SEARCH ENGINE OPTIMISATION (SEO)

Fremont Digital developed and implemented a basic local SEO strategy by submitting the company’s name, address and phone number to the top 50+ directories, and continuously adding more high metric directories. Then we set up and corrected the listings on Google Maps, Bing Places and Yahoo Local listings.

We included more relevant information and expanded the current content to increase the amount of time visitors spent on the site. Also, we could get more keywords to attract traffic on the site while at the same time increasing the overall authority of the website.

The local maps embeds we implemented helped with the final push of listing TexanENT Specialists on top of Google now for all relevant keywords in their local area.

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